Headlines
Welcome to your first issue of the Marketing Tips Uk Newsletter. We’re so excited to be delivering all this valuable information straight to your desk top and can’t wait to hear your success stories.
I’d like to start by covering some of the areas where the most improvements can be made to your site. But first…
…Do you know what the most important part of your website is?
Your Graphics, Copy, Navigation? Nope!
It’s your Headline
It’s also the most overlooked element in most unsuccessful websites.
Successful marketers spend much off their time testing and improving headlines as sales increases of up to 400% is not unheard of.
You only have a maximum of 10 seconds to grab your visitors’ attention and compel them to stay on your site. You have to make every second count by enticing them with the words that make them want to keep reading.
So what make a good headline?
Well it shouldn’t be some kind of mission statement and it certainly doesn’t start with “Welcome to”.
Your headline must clearly state a benefit your visitor is going to receive by staying on your site and it must be specific.
For example one of our clients sells a hairdressing dvd course.
“Welcome To Fast Track Hairdresser Training”
Doesn’t quite do the job does it?
However, if we were more specific and included a benefit you’d get far better results for example…
Discover How To “Fast-Track” Your Way To
Becoming A Top Hairdressing Stylist!
Even a complete novice can use these insider secrets to speed from
shampooer to top stylist or start cutting hair for profit in just 2 weeks!
…does a much better job.
Simple changes to your headline can have dramatic results to your sales and is something you should test on a regular basis.
Even the headline above can be improved on and by spending some time testing different headlines you’ll soon find the one that works best with your website and target audience.
To Your Success
Mark Bowden
