Internet Marketing Articles

Internet Sales Letters

Sales letters are designed to convert interested prospects into red hot buyers, and when they’re well written and subjected to a highly targeted pay per click campaign they can literally earn thousands of pounds worth of profit overnight. So what is it that makes sales copy so persuasive?
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Just recently had an interesting experience on twitter, which led to this interview with David Lomas and his unique e mail magazine product.

Please feel free to leave comments below. If you would like to find out more on e-mail magazines please click here

The Power of Correctly Formatted Testimonials

No matter what you sell whether product or service, online or offline you can dramatically increase sales by displaying testimonials from previous customers that are happy with your product or service.
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Dan Kennedy Event

As many of you know we recently attended the PHENOMENON Dan Kennedy Event in Orlando Florida.

We arrived back safely at 7.30 Tuesday morning with some fantastic new tips, tricks and marketing strategies to put to the test. As always we’ll keep you informed of the progress.
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Long Copy or Short Copy?

Over the next few posts I’d like to talk about sales copy

I thought the first thing I should cover is the great debate about whether you should use long sales copy or short sales copy.

Pardon the pun but the long and short of it is that they both have their places! The trick is knowing how and when to use them.

Let’s first cover exactly what happens when a visitor is searching for something online and finds your website.
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A great deal of thought must go into your Opt In strategy, as you already know your opt in list will become the most valuable part of your business and on average potential customers will require 7 point of contact from you before they make a purchase.
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Probably one of the most misunderstood areas of marketing and internet marketing.

Pick up the local paper today and throughout it you’ll see plenty of expensive advertisements from all kinds of companies in varying industries.
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Oh no don’t put that on your site! That won’t work! That’s not possible! It can’t be done! You just need more traffic. Etc…Sound familiar?

I hear these excuses all the time. Web designers are not marketing experts and many don’t actually give a monkeys whether or not you make any sales.
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Google and all the other search engines are constantly trying to deliver relevant results to the search queries they receive, they do this on a page by page basis, although sometimes it might not seem that way.
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I was speaking with one of our newsletter subscribers today who raised an interesting question.

I use the same keywords on each of my pages should I optimise each of my pages for different key words?
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