Internet Entrepreneurs and SEO experts both agree that the headline of your web pages page carries huge significance and should require a great deal of thought when planning your headlines.

That’s where the similarities end and both camps have different reasons for why your headlines are important so let’s take a look.

When a visitors lands on your website statistics repeatedly show that you have between 5-10 seconds to capture there attention and encourage them to read on rather than hit the back button. So, the headline MUST clearly state a tangible benefit they’ll receive by reading on.

But what about optimising your headline for the search engines?

Now unless your web page does not need to be indexed by the search engines for example a members only offer page where traffic is generated by a direct response mailing or e-mail you’ll need to include your main keyword or phrase in the headline as search engine place a great deal if importance to what you place in your h1 tag.

Finding a balance is they key!

When creating headlines and sub headlines for your pages you must find a balance and create compelling headlines which excite your visitors and also contain your main keyword or phase.

Keep your eye on the Web pages & copy category for great tips on writing compelling headlines. Please feel free to leave your comments and questions bellow.

Jon Stringer

Marketing Tips Uk