Oh no don’t put that on your site! That won’t work! That’s not possible! It can’t be done! You just need more traffic. Etc…Sound familiar?

I hear these excuses all the time. Web designers are not marketing experts and many don’t actually give a monkeys whether or not you make any sales.

So many business owners are held back by their web designers and either do not make the required changes to their sites or get put off by down right nonsense that many of these surf boarding junkies talk about.

It’s time to set the record straight!

You pay your designer to do a job and if you have even a half decent one they’ll do the work you ask, providing you tell them what you want doing instead of asking for their opinion.

If you do struggle it’s time to find someone else who’s willing to take your strategies and make them happen.

Now before you think I’m slating web designers all together, I’m not, some of them are actually very good, It just pains me to see so many of you with really great ideas fall at the first hurdle due to “poor designers” or the ones that tell you what you can and can’t do with YOUR business.

At the end of the day, you should be the one in charge of your marketing efforts. I can help you by giving you great suggestions and strategies to try but what’s the point if you don’t actually put them into practice?

Now I’m also not going to tell you that everything you try will dramatically increase sales, some may actually reduce sales. HOWEVER, you will never discover the true earning potential of your website unless you are prepared to invest some time and test new tactics to convert more of your existing traffic into actual paying customers.

Every website that we work on, whether this is our own sites or our clients sites, is constantly under going changes, tests and tweaks.

For example:-

www.spex4less.com did not grow into Europe’s largest online retailer for prescription eye-wear, generating £80,000.00 per month over night.

It has been an ongoing process of testing new headlines, sales copy, auto responder emails, up sell tactics and follow up systems to get to that level. Had we not been so pro active testing new strategies, it would probably still be doing the mere £3,500 per month that it was when we first set it up.

Show that website to a designer and they’d probably have heart failure, it breaks so many of their “design rules”. In fact I don’t particularly like the way it looks my self.

However, almost every single element has been profusely tested and it looks the way it does today because that’s what works best, that’s what converts our target audience into paying customers of ours and we haven’t finished with it yet!

I didn’t want to waste a whole issue of our valuable marketing tips newsletter to give you this information.

The newsletter is designed for giving you the actual tool’s and strategies to put to the test. I just wanted to share this information so that there’s nothing holding you back from achieving the success you deserve.

Mark Bowden
www.marketingtipsuk.com

Tags: , web designers

This entry was posted on Monday, July 28th, 2008 at 12:48 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.